Market Orientation contains numerous highlights. There are chiefly five marketing orientation points of view which are named as follows: market intelligence perspective, customer orientation perspective, strategic perspective, culturally based behavioural perspective, and Decision-making perspective. Besides, it is quantitative and can be estimated with the assistance of marketing orientation measuring scale.
Two wide terms of measuring marketing orientation are MKTOR and MARKOR. MKTOR scale comprises of 3 parts, for example, competitor orientation, customer orientation, and inter-functional coordination whereas MARKOR scale, consists of three components of responsiveness, Intelligence generation, and intelligence dissemination. Our specialists will without a doubt help with Marketing Orientation assignment since they have extraordinary skill and it structures area part of their work structure.
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